Document your business once.
Run it forever.
procedurally turns the way you describe your work — by typing or by talking — into polished Standard Operating Procedures with interactive flowcharts, version history, and a searchable repository.
No credit card required. Cancel any time during the trial.
See it in motion
From a sentence to a system
Watch the AI turn a one-line description into a structured process. This is a demo — the real app generates with your team, roles, tools, and editing.
The thesis
Your business should run on systems, not heroics.
Michael Gerber called it working ON the business, not IN it. W. Edwards Deming said 94% of problems are with the system, not the people. Toyota built the most reliable manufacturer on Earth by writing down how every job gets done.
Most small businesses skip this step because the tools are awful: blank Google Docs templates, Lucidchart subscriptions nobody opens, a wiki that goes stale in a quarter. We built procedurally so writing a system is as fast as describing it.
“If your business depends on you, you don't own a business — you have a job. And it's the worst job in the world because you're working for a lunatic.”
— Michael E. Gerber, The E-Myth Revisited
What you can do
Everything you need to operationalize a business
Built from how small business owners actually work — fast input, clean output, no busywork between you and a running system.
AI-generated SOPs
Describe what you do in plain language. We turn it into a structured Standard Operating Procedure with owners, resources, and timing — not a blank template you'll never fill in.
Interactive flowcharts
Every system you author becomes a clickable flowchart you can hand to a new hire. No drawing tools, no boxes-and-arrows fatigue.
Versioned by default
Every save bumps a version. Promote a draft to 1.0 when it's working. Roll back if a change broke something. You always know which version is current.
Searchable repository
Find any system by name, keyword, owner, or category. Tag the ones that are still draft, the ones you need to revisit, and the ones running smoothly.
Role-based ownership
Every stage has an owner role — not a person. Hire someone new and they inherit the work; promote someone and the system follows the position, not the name.
PDF + share
Download a clean PDF of any system for training, audits, or selling the business. Share read-only links to specific systems with contractors or buyers.
Voice capture
Talk through a process while you do it. We'll turn the recording into a clean system. Audio is deleted right after transcription — only the system stays.
Dependency graph
See how systems link together — "Onboard customer" calls "Set up billing" calls "Send first invoice". When one changes, you know what else might need to.
Pricing
Simple, predictable, monthly
Pick the tier that fits your team today. Switch any time. Cancel any time.
Free
$0/month
For exploring
Starter
$29/month
For a small team
Pro
$99/month
For a real business
Stop carrying the business in your head.
14 days. No credit card. Author your first system in under 10 minutes.
Start free trial